Sebigas launches a new logo and brand image to better reflect the company’s values and mission of providing innovative and sustainable technology

Milan, 26th May 2022 – A more defined positioning and mission: this is how Sebigas, a company specialized in biogas with more than 80 plants around the world, announces its rebranding by unveiling its new logo and pay off – lean and green. The new brand image is the result of a structured work starting from a market analysis and a dialogue with the stakeholders: numerous and diversified insights have allowed the company to analyse its external perception and start a value path, able to exalt the technology and emphasize the importance of implementing conscious choices for its company and the environment.

The flame, the logo’s defining symbol, was revised, making it more modern, fluid and harmonious. A choice based on a rationalization process, which led to a linear graphic sign to communicate with greater immediacy the company’s values and represent sustainability issues. A new colour palette, moreover, characterized by brighter and more cohesive colours, makes the flame itself more modern and dynamic.

A colour crescendo marked by the introduction of a green shade, representing renewable energy, and identifying the group’s green vision, which joins the consolidated orange and red, made brighter and more cohesive, symbolizing energy, passion and intensity. A simple and well-defined choice to symbolize the drive toward energy issues, sustainable innovation and circularity that underpin Sebigas’ constant growth process.

The same inspiring simplicity used to create the new pay off “lean and green,” clear, direct and at the same time full of meaning and motivation.

Roberto Salmaso, General Manager of Sebigas, comments, “The choice of Lean and Green as our new pay off summarizes two fundamental ideals that guide our activities and motivate our commitment professionally and as citizens. “Lean” represents our commitment that every plant can be a real value driver in achieving continuous technological, engineering and process improvement. The assonance with the term “clean” reminds us of the need for a change of mindset and a new approach to sustainability at all levels of the company, so that anaerobic digestion technology can truly be instrumental in the production of a new energy that is not only “green,” but also “lean.” A “Green” approach, based on the importance of proposing to the customer a sustainable, circular technological solution that is available immediately.”

Sebigas’ rebranding path aims to represent the values of the company’s mission and to relaunch its positioning as a key technology player towards a more sustainable future, as well as to enhance the growing presence in the international market that will allow Sebigas’ brand to be taken around the world.

L'articolo sebigas has a new visual identity proviene da Sebigas.

Since the end of April, the biomethane production plant, fed with organic municipal solid waste fraction (OFMSW), designed and constructed by Sebigas srl for Maserati Energia Srl (owned by Maserati srl and Sebigas srl), and located close to Piacenza, Italy, is officially in operation.

The plant, located on an area of 35000m², the plant has been designed to treat 50.000 ton/year of OFMSW and 5000 ton/year of green.

The different treatment phases optimize the entire process and thus reduce the final waste output. Infact only the 7% of the received waste –  plastics, metals and other tailings – is not treated. The heart of the plant, where the wet anaerobic digestion process takes place, is composed of 5 tanks (1 pre-tank, 3 digesters and 1 final tank).

The biogas produced from the anaerobic digestion process is then treated in the specific upgrading system that separates the CO₂ from the methane, producing 5.100.000 Sm³ of biomethane every year to use for transportation.

“We are extremely proud of this project that not only demonstrates our deep knowledge of the market and its dynamics, but most of all conferms our full trust in the use of OFMSW as resource for the production of electrical energy and methane.” Declared, Marco Bonvini, Sebigas General Manager. “Sebigas can guarantee to its clients, the same efficient project development, but most of all the deep know-how acquired from the cooperation with Maserati, from the initial phases of project financing to the operation assistance, maintenance, biological service and after sales”.

Maserati Energia plant transforms the organic waste produced by about 600.000 citizens in one year, in over 180.000 methane car fill up, more than 54.000.000km, 90.000 car travels from Rome to Milan in one year. Moreover, the plant allows a local management of the collected waste, minimizing transports and thus reducing the environmental impact of the entire process, generating a high value economics and incentivising circular economy and renewables.

“Maserati plant is a very important step towards the future for us. The company is now enriched with a cutting edge technology, among the first in Italy,  that completes and enhances the transformation process of OFMSW, in which the company has trusted since the beginning.” Added Paolo Maserati, Maserati Srl CEO. “Moreover, this also valorises the technical know-how that Maserati has gained in the years.”

The anaerobic digestion process, in addition to the biomethane, produces also compost (10.000 t/year) and clean liquid effluent (36.000 m³/year). The first is entirely used as fertilizer in agriculture, while the liquid effluent is in part destined to river discharge, and in part used within the treatment phases.

Unique in its kind is the 100% Italian partnership between Maserati srl – historic company specialized in compost, since 1980 – and Sebigas srl – leader in the supply of biogas and biomethane plants – that in 2017 established Maserati Energia srl, specialized in the complete management of OFMSW: from disposal to valorisation for the production of renewable energy.

L'articolo SEBIGAS srl AND MASERATI srl BIOMETHANE PRODUCTION PLANT IS IN OPERATION: IT WILL INJECT OVER 5.000.000 Sm3 OF BIOMENTHANE IN THE NATIONAL GRID FOR TRANSPORT EVERY YEAR proviene da Sebigas.